UTAUT

Method suitability

Study type

XField studies
XLab studies
XOnline studies
Questionnaire

Development phase

Concepts
Early prototypes
XFunctional prototypes
XProducts on market

Studied period of experience

Before usage
XSnapshots
XAn episode
Long-term UX

Evaluator / Info provider

UX experts
XOne user at a time
Groups of users
Pairs of users

Data

Qualitative
XQuantitative

Applications

XWeb services
XPC software
XMobile software
Hardware designs
Other:

Requirements

Trained researcher
Special equipment

Summary

UTAUT is based on Technology Acceptance Model (TAM), but addressing some of TAM's shortcomings; includes now also more or less affective aspects

Strengths

well studies and tested instrument
used mainly for computer and website applications, although other settings are possible

Weaknesses

- same drawbacks as with all subjective scales

References describing the method

V. Venkatesh, M. G. Morris, G. B. Davis, and F. D. Davis, "User acceptance of information technology: Toward a unified view.," MIS Quarterly, vol. 27, pp. 425-478, 2003

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