This-or-that

Method suitability

Study type

XField studies
XLab studies
Online studies
Questionnaire

Development phase

Concepts
Early prototypes
XFunctional prototypes
XProducts on market

Studied period of experience

Before usage
XSnapshots
XAn episode
Long-term UX

Evaluator / Info provider

UX experts
XOne user at a time
Groups of users
Pairs of users

Data

XQualitative
XQuantitative

Applications

XWeb services
XPC software
XMobile software
XHardware designs
Other:

Requirements

Trained researcher
Special equipment

Summary

Pairwise comparison testing aimed at young children (preschoolers).

Description

Let children play with 2 conditions (systems / versions) and let them make a choice based on a short questionnaire E.g. "which one do you prefer? This or that?" "Which one do you want to take home? This or that?"

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