Semi-structured experience interview

Method suitability

Study type

XField studies
Lab studies
XOnline studies
Questionnaire

Development phase

XConcepts
XEarly prototypes
XFunctional prototypes
XProducts on market

Studied period of experience

XBefore usage
XSnapshots
XAn episode
XLong-term UX

Evaluator / Info provider

UX experts
XOne user at a time
Groups of users
XPairs of users

Data

XQualitative
Quantitative

Applications

XWeb services
XPC software
XMobile software
XHardware designs
Other:

Requirements

XTrained researcher
Special equipment

Summary

Face to face or online interview. Ask people what they think, feel, experience

Description

Make arrangements for meeting: prepare interview themes & templates. Hand out prompts (mock-up, product, other). Ask questions, listen and record the answers to a template. Analyse the data based on the core problem/question. Report.

Strengths

Rich data. Small samples sufficient.

Weaknesses

Easily digresses. Expertise needed for interviewer. Time needed for analysis.

References describing the method

E.g. Mason: Qualitative researching. Silverman

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