After using the evaluated system, the participant is given a list of possible reactions to it, e.g. “the phone feels good in the hand”, “I feel proud when others see me with the phone”.
The method is most suitable for collecting initial responses to a product.
Can be done remotely or in a group session.
Does not answer Why question, gives summative data only.
Jordan, P. (2003) Designing Pleasurable Products
References describing the method