Product Personality Assignment

Method suitability

Study type

Field studies
XLab studies
XOnline studies
Questionnaire

Development phase

Concepts
XEarly prototypes
XFunctional prototypes
XProducts on market

Studied period of experience

XBefore usage
Snapshots
An episode
Long-term UX

Evaluator / Info provider

UX experts
XOne user at a time
XGroups of users
Pairs of users

Data

Qualitative
XQuantitative

Applications

Web services
PC software
Mobile software
Hardware designs
Other:

Requirements

Trained researcher
XSpecial equipment

Summary

Participants are given a selection of product designs and a questionnaire of different personalities that they assign to designs (list of Briggs-Myers, e.g. "sensible", "friendly"). They are also asked about the reasons for the selections.

Description

Most suitable for comparing different visual designs.
This has been done in a focus group session, but could be done in individual interviews as well.

Strengths

The questionnaire is a lightweight method for collecting experiential data of this kind.

Weaknesses

It may be hard to map the results to product improvement, unless the participants can analyse the reasons why they picked a certain personality.

References describing the method

Jordan, P. (2003) Designing Pleasurable Products

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