Exploration test

Method suitability

Study type

XField studies
Lab studies
Online studies
Questionnaire

Development phase

XConcepts
XEarly prototypes
XFunctional prototypes
XProducts on market

Studied period of experience

XBefore usage
Snapshots
XAn episode
XLong-term UX

Evaluator / Info provider

UX experts
XOne user at a time
Groups of users
Pairs of users

Data

XQualitative
Quantitative

Applications

XWeb services
XPC software
XMobile software
XHardware designs
Other:

Requirements

Trained researcher
Special equipment

Summary

Etnographic test for evaluating user's perception of a design

Description

Show a design or a prototype to gain perceptions of people. Ask about other products that they use or other ways that they use to complete the task nowadays.

Strengths

Know about real perceptions and need of people in their own context.

Weaknesses

The correct script interview and the subjective analysis.

References describing the method

Observing the User Experience: A Practitioner's Guide to User Research. Mental Models: Aligning Design Strategy with Human Behavior

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