Co-discovery

Method suitability

Study type

Field studies
XLab studies
Online studies
Questionnaire

Development phase

XConcepts
Early prototypes
XFunctional prototypes
XProducts on market

Studied period of experience

Before usage
Snapshots
XAn episode
Long-term UX

Evaluator / Info provider

UX experts
One user at a time
Groups of users
XPairs of users

Data

XQualitative
Quantitative

Applications

XWeb services
XPC software
XMobile software
XHardware designs
Other:

Requirements

XTrained researcher
Special equipment

Summary

Two friends explore a product/concept together and discuss about it (with or without a moderator). Videorecording is used especially when no moderator is present.

Description

Two participants (typically friends who know each other) explore the product together, freely discussing about it. Video is recorded and/or a moderator is present to guide the discussion. Sharing experience with a friend triggers typically more experiential comments than when discussing with a moderator.

Strengths

May trigger more authentic experiential data than a normal face-to-face interview. The discussion might reveal interesting experiential aspects. Most suitable for investigating the initial responses to products.

Weaknesses

Hard to control the direction of the discussion.

References describing the method

Jordan, P. (2003) Designing Pleasurable Products

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