AttrakDiff

Method suitability

Study type

XField studies
XLab studies
XOnline studies
XQuestionnaire

Development phase

Concepts
Early prototypes
XFunctional prototypes
XProducts on market

Studied period of experience

Before usage
Snapshots
XAn episode
XLong-term UX

Evaluator / Info provider

UX experts
XOne user at a time
Groups of users
Pairs of users

Data

Qualitative
XQuantitative

Applications

XWeb services
XPC software
XMobile software
XHardware designs
Other:

Requirements

Trained researcher
Special equipment

Summary

Assess the user's feelings about the system with a questionnaire. In AttrakDiff questionnaire, both hedonic and pragmatic dimensions of UX are studied with semantic differentials.

Description

Questionnaires can be used in various kinds of UX studies, both in lab and field studies.

Strengths

Produces quantitative, comparative data.

Weaknesses

Assesses reflection on experiences, not actual experiences.

References describing the method

Hassenzahl, M., Burmester, M., & Koller, F. (2003). AttrakDiff: Ein Fragebogen zur Messung wahrgenommener hedonischer und pragmatischer Qualitat [AttracDiff: A questionnaire to measure perceived hedonic and pragmatic quality]. In J. Ziegler & G. Szwillus (Eds.), Mensch&Computer 2003. Interaktion in Bewegung (pp. 187–196). Stuttgart, Leipzig: B. G. Teubner.

10 comments to AttrakDiff

  • Elvira

    Does anyone know where to find information about the valifity of English version of the questionnaire?

  • Cross

    How do I get hold of an english version of the AttrakDiff questionnaire?

    • Marc

      English Version of Attrakdiff?

      Items are published in, for example,

      Hassenzahl, M., Wiklund-Engblom, A., Bengs, A., Hägglund, S., & Diefenbach, S. (2015). Experience-oriented and product-oriented evaluation: psychological need fulfillment, positive affect, and product perception. International Journal of Human-Computer Interaction, 31(8), 530–544. doi:10.1080/10447318.2015.1064664

      Cheers Marc

    • Marc

      Items are published in, for example,

      Hassenzahl, M., Wiklund-Engblom, A., Bengs, A., Hägglund, S., & Diefenbach, S. (2015). Experience-oriented and product-oriented evaluation: psychological need fulfillment, positive affect, and product perception. International Journal of Human-Computer Interaction, 31(8), 530–544. doi:10.1080/10447318.2015.1064664

      Cheers Marc

  • Lidwina HS

    Hi,
    I would like to know,
    can AttrakDiff be used to measure the atributes for intangible products?
    Thanks.

    • Dear Lidwina,

      of course, in many cases the AttrakDiff works for intangible products, too. Two things are to be considered though: (1) it must be crystal clear to the raters what they actually rate … what is the service, system, function, thing they should provide their ratings about … (2) Check whether in your specific cases all items really make sense, they need to have face validity … if you find items extremely awkward in your specific case, you should reconsider using the AttrakDiff.

      Cheers Marc

  • Fredy

    hello virpi, ive some question to ask from this link picture that i’ve uploaded http://postimg.org/image/u7wfhv0hr/.
    From that picture I want to ask how can I plot item A and B to the dimension PQ and HQ, and how can I determine the confidence rectangle for A and B.
    Thank you for you attention.

    Best regards,
    Fredy Agus

  • Fredy

    I would like to ask if I’m using this kind of method, could there any way to know if both hedonic and pragmatic may affect on decision on buying some product?

    Thanks

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