Affect Grid

Method suitability

Study type

XField studies
XLab studies
XOnline studies
XQuestionnaire

Development phase

XConcepts
Early prototypes
XFunctional prototypes
XProducts on market

Studied period of experience

XBefore usage
XSnapshots
XAn episode
Long-term UX

Evaluator / Info provider

UX experts
XOne user at a time
Groups of users
Pairs of users

Data

Qualitative
XQuantitative

Applications

XWeb services
XPC software
XMobile software
XHardware designs
Other:

Requirements

XTrained researcher
Special equipment

Summary

Affect Grid is a scale designed as a quick means of assessing affect along the dimensions of pleasure-displeasure and arousal-sleepiness.

Description

The participant marks their current emotional state on a 2-dimensional 9x9 grid where arousal forms the y axis and pleasantness the x axis.

Strengths

+ simple to use

Weaknesses

- same drawbacks as with all subjective scales
- Language specific, although the terminology is rather simple
- Not widely validated

References describing the method

Russell, J. A., Weiss, A., & Mendelsohn, G. A. (1989). Affect grid: A single-item scale of pleasure and
arousal. Journal of Personality and Social Psychology, 57, 493–502.

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