Aesthetics scale

Method suitability

Study type

XField studies
XLab studies
XOnline studies
XQuestionnaire

Development phase

Concepts
Early prototypes
XFunctional prototypes
XProducts on market

Studied period of experience

Before usage
Snapshots
XAn episode
Long-term UX

Evaluator / Info provider

UX experts
XOne user at a time
Groups of users
Pairs of users

Data

Qualitative
XQuantitative

Applications

XWeb services
PC software
Mobile software
Hardware designs
Other:

Requirements

Trained researcher
Special equipment

Summary

Developed by Lavie and Tractinsky; aesthetic quality in particular of websites. They conducted four studies in order to develop a measurement instrument of perceived web site aesthetics. Using exploratory and confirmatory factor analyses they found that users' perceptions consist of two main dimensions, which were termed "classical aesthetics" and "expressive aesthetics".

Strengths

+ carefully developed instrument
'+ 'Aesthetics scale'

Weaknesses

- same drawbacks as with all subjective scales

References describing the method

Talia Laviea and Noam Tractinsky, Assessing dimensions of perceived visual aesthetics of web sites, International Journal of Human-Computer Studies, Volume 60, Issue 3, March 2004, Pages 269-298

1 comment to Aesthetics scale

  • Guillaume P.

    Hi,

    Do you have any examples where this scale have been used (in the literature or the industry)?

    With best regards,
    Guillaume

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